Ecommerce SEO: product pages that Google and ChatGPT can recommend
To recommend a product, an assistant needs to read on the product page what the shopper is asking: price, availability, shipping, returns and reviews. SmoothSeen measures each page of your shop against what fits it: the product page, with what it takes to recommend the purchase; the catalogue, with what it takes to say where to buy.
Analyse my shop for free- For
- Online shops and ecommerce teams
- What it measures
- Product pages and catalogue, on top of search and AI
- Plans
- All of them, including free
- Reviewed
What it checks
A shop has two kinds of page and each is measured against its own needs, on top of the search and AI checks:
- Product page
- Price, availability, ratings and a description of its own: what an assistant needs to recommend a purchase.
- Catalogue
- Browsable categories, shipping and returns on the shop front page.
Specifically
- On the product page: price, availability, brand and description in the product markup.
- On the product page: shipping details and returns policy in the markup.
- On the product page: marked-up ratings, structured specifications and a description of its own.
- On the product page: frequently asked questions that settle doubts before buying.
- In the catalogue: marked-up products, browsable categories and a description of what it sells.
- In the catalogue: shipping, returns and contact information.
What you get
- Search and AI visibility scores for each page you analyse, product page or catalogue.
- What each product page is missing for an assistant to recommend it, with what was found in its markup.
- Speed measured with the Core Web Vitals (LCP, INP and CLS), the metrics Google uses for ranking.
- A comparison with up to 3 competing shops: what they have and your shop does not.1
More detail in Features: Online shops · Search visibility · Competitors
Who it is for
For shops that want to sell when someone asks an assistant what to buy, too.
- Shops on Shopify, WooCommerce, PrestaShop or custom builds: the published page is analysed, not the platform.
- Ecommerce teams who have to decide which product pages to fix first.
- Agencies running their clients’ shops.
Other pages for your case: SEO audit · AI visibility audit · For agencies · Local business
What it does not do
It does not connect to your platform or to Google Merchant Center, does not measure sales or the traffic you get from AI, and does not analyse the whole catalogue at once: each analysis is one page.
To understand the topic
E-commerce SEO for AI search: product and category pages that Google and ChatGPT understand
How to rank an online shop in Google and get products into ChatGPT: product pages, categories, Product schema, filters, speed, reviews and Merchant Center.
Frequently asked questions
What does a product page need for an assistant to recommend it?
What a shopper asks: price, availability, shipping, returns, brand and reviews, declared in schema.org product markup and not only written in the text. The audit checks each of those details.
Does it analyse the whole shop?
One page per analysis. The practical approach is to start with the home page or a category and your best-selling product pages, then carry on with the rest.
Does it work with Shopify, WooCommerce or PrestaShop?
Yes. It reads the published page, as a search engine does, so the platform does not matter: there is nothing to install and no access to the shop is needed.
Does it measure the traffic I get from ChatGPT?
No. That shows up in your analytics tool. SmoothSeen audits what is on your pages so that an assistant can read and recommend them.
Is the shop audit free?
Yes. The free plan runs the same checks as the paid ones and gives both scores, the summary by area and the first items of the action plan; the paid plans add the detail of every check, more analyses a month, the full plan, the PDF, the competitor comparison and tracking. You need to create an account to run the analysis.